January 2026 - Profiles: Sale Taylor

A man of many trades, Sale Taylor is grateful for all of his accomplishments including being the current Heavyweight Champion of Duke City Championship Wrestling. Photo Credit: Rusty Rutherford.

Whether he’s commanding a stage, stepping into a character on screen, or standing tall in the wrestling ring with a championship belt over his shoulder, Sale Taylor approaches every opportunity with gratitude, grit, and an unmistakable sense of purpose. In New Mexico’s ever-evolving creative landscape, Taylor has carved out a path that refuses to be confined to a single lane—and he wouldn’t have it any other way.

For Taylor, being an artist in New Mexico isn’t just about location; it’s about possibility. “One of the best things that I love about New Mexico is that the ground here is fertile for people who want to grow in the craft,” he says. “No matter what kind of craft, there are opportunities here.” That openness allowed him to move from amateur to professional work across multiple disciplines—music, acting, and professional wrestling—all without leaving the state that helped shape him.

Taylor describes himself first and foremost as a storyteller. Whether he’s helping tell someone else’s story or stepping fully into his own, the throughline is intention. “I’m a musician. I’m an actor. I do stunts. I’m a professional wrestler,” he explains. “But also behind the scenes, I work as a production assistant. I’m a storyteller overall. That is my lineage.” It’s a philosophy that has guided him through years of saying yes to opportunities others might shy away from.

That openness recently led to a milestone moment: becoming a champion in the National Wrestling Alliance through New City Championship Wrestling, one of the NWA’s territories. Asked what it feels like to hold the title, Taylor laughs before answering honestly. “It hurts,” he says. “They’re coming for me.” Still, the honor outweighs the bruises. “It’s my honor to represent the New Mexico territory. I’m grateful to carry that.”

Wrestling, for Taylor, is simply another form of storytelling—albeit a far more physical one. Coming from a family with generations in the wrestling business, the moment carries deep meaning. “I have family who are active on the WWE roster,” he shares. “And fun fact—as far as NWA goes, I’m the first in my family to get a title. It shouldn’t be me… but it is. And I’m honored to carry that and represent my family.”

Music remains another vital outlet for Taylor’s creative energy. Under the name For Sale, he fronts a band that blends performance with personality. “Because I lack imagination,” he jokes, explaining how his wrestling name and band name became one and the same. Branding aside, the heart of the project lies in connection. “I’m honored that I have a collective—people who agreed to play with me and share time on stage.” His shows often take on a life of their own, complete with improvised storytelling moments he affectionately calls “story time with Uncle Sale,” where laughter and music blur together.

Acting, however, may be where Taylor’s versatility shines most clearly. With appearances in the first season of Matlock and a guest star role set to debut this year, his on-screen presence continues to grow. “I’ve done a lot, and I’m grateful,” he says. “But you’re going to see more of Sale this year. It’s going to be a thing.” His enthusiasm isn’t rooted in ego, but in appreciation, for the work, the chance, and the journey.

Taylor approaches his career with a philosophy that feels both simple and profound: don’t waste opportunities. “Why not?” he says. “Life is short. Tell the story.” It’s a mindset that allowed him to move fluidly between disciplines while staying grounded in who he is. Chances are, wherever he shows up next, he’ll be doing exactly what he was meant to do: telling stories, one stage, screen, or ring at a time.

Follow Sale Taylor online through his handle @4Sale247.